About

Hello! I'm Filip Ilic, a seasoned WordPress developer based in Belgrade, Serbia, with a career in web development that began back in 2007. Over the years, I've had the chance to work on a wide range of projects, from high-profile sites to premium themes and long-term product development.

One of the highlights of my career was building the official website for Novak Djokovic in 2012 — a fun, challenging, and memorable experience that pushed my skills to the next level.

From 2013 to 2017, I was active on ThemeForest, where I created and sold premium WordPress themes under the name pukkathemes. This chapter gave me great insight into the needs of everyday users and how to design flexible, easy-to-use WordPress solutions.

Around the same time, in 2016 and 2017, I worked with clients through Toptal, briefly exploring the freelance world on a global scale.

From 2017 to 2022, I was part of the Avada team — one of the most popular WordPress themes out there. I contributed to the product's evolution, focusing on performance, stability, and bringing new features to life.

These days, I'm a Software Engineer at Emilia Capital, where I work on Progress Planner and develop custom backend features.

If you'd like to connect or see some of my work, feel free to visit me on LinkedIn or GitHub.